<p>It's no secret that the traditional website redesign process is broken. One of the biggest mistakes is jumping into execution before understanding the needs of your visitors, customers and prospects. This week, Margaux O'Malley joined Driving Participation to discuss implementing a customer-centric approach in the website redesign process. For Margaux, principal of Grand Junction Design, creating a valuable, optimized site starts with careful research, discussion and measurement. Beth and Margaux explore building a website that invites participation, as well as the top platforms for web redesign.</p>

DP 105: Managing a Nonprofit: Keys to Success

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.