Driving Participation Podcast:  What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations
Beth Brodovsky
DP 042: Stop Combining Asking and Thanking with Lynne Wester
44 minutes Posted Mar 3, 2015 at 10:49 pm.
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Seven out of ten of our donors make one gift and never ever come back again. The biggest cause is that we don't actually stop, take the time to appreciate the gift that we've gotten and say thank you, tell donors what their gift did and then ask next after we've built a relationship. Lynne Wester, the Donor Relations Guru, shares her path for growing support through showing gratitude and impact.

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