Sometimes it seems like Japan is almost invisible in global e-commerce.

Despite a dynamic domestic e-commerce market and a long tradition of global exports, Japan just  doesn't seem that interested in selling to the outside world.

But things are changing, and Kazuyoshi Nakazato of Zig Zag is working to make sure they change even faster.

We talk about why Japan is unrepresented in global e-commerce, why that's changing, some things you should never try to sell online.

It's a great conversation, and I think you'll enjoy it.