CarStuff
CarStuff
iHeartPodcasts
How Car Names Work
30 minutes Posted Jun 16, 2011 at 8:20 am.
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Show notes

It's tough to name a car: In one phrase, a manufacturer must evoke powerful feelings within minds of car buyers around the world. Some car names are very successful -- and some are real stinkers. But what makes a car name good or bad? Tune in to find out.

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