In this episode of Business Straight Up - the podcast for photographers and creative entrepreneurs, we are going to talk about the four letter dirty word... FREE. Yep I said it! You've made it! People know who you are! And now they're asking you to work for free. There's always a reason, whether valid at this point in your life and business or not, and it can be hard to say no. So how do you know when you should work for free? I have guidelines for you! This has been one of my most popular articles and I expanded in this episode with a bonus reason. Download the cheatsheet at www.businessstraightup.com/exposure