What if there was a secret formula to building successful Amazon brands, and you had the opportunity to learn from a seasoned brand strategist? Buckle up because today on the AMPM Podcast, we have a real treat for you. We're thrilled to have London-based branding expert, Frankie Thorogood, share his exceptional insights into the intricate world of E-commerce branding and marketing. From the initial spark of passion for advertising to becoming a successful brand owner, Frankie's journey is nothing short of inspiring. We chat about his first product, a snood, and how he maneuvered its negative perception to his advantage, a classic case of turning lemons into lemonade. We also share our experiences with online selling, particularly sportswear and compression wear, discussing the unique challenges and breakthroughs that marked our journey. We even get to dissect the success story of his UK-based sportswear brand, discussing the challenges of selling on platforms like eBay and Amazon, and the need for finding the right logistics partner. We conclude by walking you through the maze of customer feedback and its critical role in shaping a brand. We underline the importance of human interaction in understanding customer needs, a nuance often overshadowed by focus groups and AI testing. Shifting gears to marketing strategies, we share our experiences with Amazon, discussing pricing strategies and the need for understanding the buyer's perspective. All this and much more in our insightful session with Frankie Thorogood. So, tune in and gear up to dive into the fascinating world of E-commerce product branding and marketing.In episode 370 of the AM/PM Podcast, Kevin and Frankie discuss: