On this episode I interview, Jose Angelo Gallegos, a Silicone Valley-based Content Marketing Strategist and a Social Media Today columnist.

Jose goes into details about:

• The power of building a community around your product brand
• Why user-generated content in the form of customer photos and videos come across as more authentic to potential customers,
• How to request, curate and broadcast user-generated content
• Why you should use user-generated content in your paid advertising 
• How to craft your brand story around user-generated content with examples from the 'shot on the iPhone' campaign. 

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This episode is brought to you by:

Klaviyo 

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